The application of your skincare product is almost as important as the product itself.

Eye cream is only ever applied with the ring finger, since it will not apply too much pressure. 

Correct application of all skin care products is important - especially if they contain active ingredients that need to penetrate to the dermis to be effective. Not applying products in the right way can mean the active ingredients just sit on the surface and fail to have any effect at all.


Using gentle upward, circular movements, lightly massage the moisturizer into your face. Do not pull or tug your skin!


The reason we apply face cream is to keep our skin fresh, healthy, moist and beautiful looking. Face cream is to be applied in small amounts and not in large quantities which is simply a waste. In the case of face cream it is not the quantity that counts it is the quality.


Start applying small quantities and increase from there until you have determined the correct amount to use on your skin. If you have oily skin, don’t massage it too much, massaging the facial skin stimulates the oil glands to produce more sebum, which will make your skin even oilier.


Pay special attention to the delicate skin under your eyes. This skin is easily damaged so use the forth finger, which is the weakest, and pat the moisturizer gently until the skin absorbs it. Start at the outer corner and work inwards. Do not put eye cream on your upper lids just before going to bed; the skin will be puffy when you wake up in the morning.


Apply your moisturizer twice a day, before you put on your make-up and after you remove it.


Step-by-step instructions


  • Put a small amount of face cream on your fingers and apply it on the face.

  • Start with the middle portion of the face and massage the cream slowly upwards.

  • Apply cream on the middle of the forehead and massage from the inward corners of the eyebrows, outwards. From the mid-point of the eyebrows move down below the eyes with a circular motion

  • Massage the nose from its upper part downwards and then to nostrils, from nostrils to the temples.

  • Apply cream on the upper lip and move towards the cheeks.

  • Apply cream below the lower lip and move down till you reach below the chin.In the end, apply cream below the chin and massage downwards .




❥ When applying, always massage the face cream in well.

❥ Always clean your skin at night before retiring to bed.

❥ The same application principles apply for any serums, face, balm or neck creams.  

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